The Gap free essay sample

An analysis of the marketing strategy of clothes retailer, The Gap. The Gap is among the most successful retailers in the North American market, with sales of over $13.8 billion in 2001 and close to 4,500 stores worldwide. This paper provides a historical picture of The Gaps marketing strategy over the years, analyzes the strengths, weaknesses and outcomes of the approach, and describes recommendations for improvement. The Gap has had a number of innovative successful advertising campaigns. The 1988 Individuals of Style image campaign was extremely successful (Sommers, et.al., 1998) in promoting its basic clothing and illustrating how individuals could personalize the merchandise. This campaign featured black-and-white photos in print and outdoor ads. This campaign was replicated in 2001, but did not receive the degree of popularity and media attention that the earlier version received. The 1997 Khakis Swing campaign provided another successful advertising endeavor through television ads that were complemented by print ads in a similar style. We will write a custom essay sample on The Gap or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to a USA Today poll (n.d.), approximately one-third of all respondents polled gave the campaign the highest possible rating for likability and effectiveness, ten percentage points higher than the average. The Gap free essay sample The sun barely shines through the dense leaves; the old tree filled up as much space as the apartment buildings allowed. It grew as tall as the buildings and sat leisurely on a raised platform. There was a huge gap between its concrete walled planter and the road. As I sat on my bike I stared at the gap and paused, I thought to myself you can make it. My hands tightly gripped the handle bar; without another thought I raced down the street. Gameboy, a popular gaming device, is the dream of any eight year old Chinese boy. However, I lived with my grandparents, and when it comes to the word â€Å"popular†, grandparents are not the most updated. With a limited allowance to buy snacks, I never had my hands on one of them. Instead, I had my modest collection of airsoft guns, roller blades, and my bike. Rather than sitting insipidly in front of a screen, I spent most of my childhood jumping over gaps with my bike and climbing outside the window of a ten story apartment. We will write a custom essay sample on The Gap or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yet, no â€Å"gap† was bigger than my move to America. It wasn’t anything but a casual phone call between my mom and me that decided my emigration. My mom lived in Switzerland for as long as I can remember; when she decided to move to America she asked me to go with her. For me it was not a big deal except that I had to learn a new language and make entirely new friends. Though when the plane took off, the irreversible nature of the situation sneaked its way into my mind. Growing up with four different homes, I experienced educational diversity. While my grandmother raised my social awareness, my grandfather showed me the importance of knowledge. However, when it came to my aunt, discipline was the most important. Although I discovered the cuisines of France through hours of television, I was introduced to a dramatically new culture for the first time during my trip to Europe at a young age. Not only was I able to taste the creamy and delicious Swiss Chocolate, but I also witnessed the exquisite Mona Lisa in Louvre. To me, these adventures have never meant anything but excitements and new possibilities, and that is exactly how I looked at America. The communication difficulties in a foreign country was a fair price to pay for the much less amount of homework I had to do in school. Though I had to constantly struggle to understand my favorite cartoons on Cartoon Network I knew soon I’ll be reading books like The Art of War in English. I told myself to always keep an open mind. It didn’t matter that I wasn’t able to pronounce the word zucchini, because I know that I will say it right next time. Nor did I feel embarrassed for asking what a piece of cake meant, because I knew I would not learn otherwise. It never occurred to me that something is impossible; it was only a matter of time. I am no longer afraid of difficulties. I know that the only thing of importance is to keep a positive outlook, and just like the day I jumped the gap with my bike, I will not be intimidated but instead to strive, with patience, for the best.

The Essay As A Professional Interview Essay Sample

The Essay As A Professional Interview Essay SampleYou may be asking yourself why you need a professional interview essay sample, and what you can do to help your company. It is so simple to use an essay to create a professional background for you; however, some individuals feel that there is a limit to how much they can express. Even if you decide to go with an essay, there are certain aspects of the entire process that you can be honest about with your interviewer and even with the company you choose to interview with.The first aspect of the job is what you can say in the work place environment. Your resume is going to be your profile for the company and the employer, so it is important that you know and understand how to articulate how well you will fit in with the company and what you can offer. The essay sample is just another way that you can show these things to the interviewer and to the prospective company you are interviewing with.Many people feel that they are only able to convey their emotions on paper, but the reality is that this is a critical part of showing potential employers that you are as real as possible. The interview can be very stressful and your ability to stay calm and relaxed throughout the process is crucial. It will show that you have the ability to understand what needs to be said, and the best candidates often have a mastery of their answers. They feel that the interview was important and that they were chosen to get the job done.Although most candidates are able to answer all questions in the interview, some may not have the answers to some. That is why the interview essay sample is so important. By using a sample resume, you can gain a sense of how to demonstrate confidence and that you are ready to talk. Your skills, abilities, and attitude will be all communicated in this way, and you will be given time to respond to any questions your interviewer may have about what they are looking for in a new employee.Interviewing can take some time, especially when you are deciding who to interview with. Some employers will ask several different types of questions, and the more time you take in answering them, the better your resume is going to look. When you are completing a sample resume, make sure that you finish what you started in the beginning. For example, if you did not think of a question that was asked during the interview, you should address that immediately before starting to write your essay.The important thing to remember is that a resume is only a portion of your communication with the company itself. By showing that you are willing to communicate your resume with the company, you will also show that you are serious about taking on the job. The focus here is the objective, and you need to assure that this is one of the qualities that you want to convey during the interview.After you have answered the questions from the interview, you should review what you said. Make sure that you have addressed what t he interviewer asked about and also look to see if you can expand on that. If you are nervous or uncertain about something that you said, make sure that you clarify the matter. The purpose of the interview is to show your abilities, and you want to present this well to your interviewer.If you are already in an interview, your company or employer may already have a professional interview essay sample to use, but you are welcome to take advantage of a sample as well. Even if you are interviewing with a company that does not have a formal document to use, you can still take advantage of a sample. By reviewing the document, you can see where you went wrong and where you can improve on your next presentation.