Assignment (primary research required) Essay Example | Topics and Well Written Essays - 3000 words - 1

Assignment (primary research required) - Essay Example The current paper, therefore, aims to look into the working environment of ADM Building and Property Services, a small-sized business in London, and identify their business behaviours and practises in relation to small business management. Primary Research: Interviews with ADM Building and Property Services Employees The following interviews were conducted among 5 employees, 4 managers, and the owner himself, and aimed to determine how business management has been integrated into their overall system, particularly their actual practises and attitudes. Opportunities and Challenges Presented by Small Business Management The first two questions were, however, focused on both the opportunities and challenges that are brought about by being in a small business. According to their responses: â€Å"Small businesses can be established at a low cost and even on a part-time basis. Because these businesses that are smaller in size, such as ours, have begun to adopt Internet marketing and have taken full advantage of the benefits that this offers, we have been to respond to specialized niches. Thus, we have been able to take action for what the marketplace demands of us†. â€Å"We have established strong relationships with our clients and customers; we have also been capable of identifying their needs and preferences so we can provide more individualized services. Due to such, we have attained a significant increase in development and accountability as well†. â€Å"Independence is a very important factor to consider when establishing a small business; this comes with the freedom to make our own decisions, take our own risks, and obtain the rewards for our efforts. There is the lack of constraints that are brought about by economic and other external factors. Nonetheless, allocating long hours for work and understanding that our clients are our bosses have always been a top priority†. â€Å"Most often, the problems we encounter are brought about by the pressures from competing with larger businesses. For instance, to find new customers has always been a great challenge for us. To establish a continual flow of business, it has always been very important to focus on marketing the services that we offer†. The Importance of Branding to Small Businesses The next questions focused on the actual management of business, including the importance of branding and the strategies that they use to develop their brand. Their responses included: â€Å"Branding is the image that the public has of our business; it does not necessarily refer to the brand that we aim to create but rather the perception of what others have of us. This perception can be affected by various aspects of our business, from the products and services that we offer to the marketing tools that we use†. â€Å"Internet usage has been of great importance to us, such as through social media and online search engines. Aside from reinforcing our brand, we also provide clear, relevant, and engaging information to our target audience. Marketing and advertising activities should always be integrated